Mitch Finnen
27 January 2026
The World Is Your Oyster: What It Really Takes to Build a Business with Nathan Denchman (ProcurePro)
In this episode of The Exchange, Mitch Finnen sits down with Nathan Denchman, Co-Founder and CTO of ProcurePro, to unpack the realities of life as a founder.
Nathan shares his journey from growing up in regional Queensland to building and pivoting multiple start-ups, including the difficult decision to move on from an early legal-tech venture that didn’t survive COVID. The conversation explores the emotional highs and lows of founding a business, the freedom and uncertainty of having no clear path laid out, and what it takes to push through when the answers aren’t obvious.
They discuss how ProcurePro emerged from that period of disruption, why identifying the right problem matters more than the original idea, and how disciplined execution, strong co-founder alignment, and resilient systems have underpinned the company’s growth. Nathan also reflects on the role of AI in construction technology, scaling teams responsibly, and how becoming a father has reshaped his perspective on leadership and time.
For founders, operators, and anyone considering the leap into building something of their own, this episode offers an honest look at the freedom, pressure, and opportunity that come with the founder journey, and why adaptability and execution ultimately define success.
Important disclaimer
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Emanuel Whybourne & Loehr Pty Ltd (ACN 643 542 590) is a Corporate Authorised Representative of EWL PRIVATE WEALTH PTY LTD (ABN: 92 657 938 102/AFS Licence 540185).Unless expressly stated otherwise, any advice included in this email is general advice only and has been prepared without considering your investment objectives or financial situation.
There has been an increase in the number and sophistication of criminal cyber fraud attempts. Please telephone your contact person at our office (on a separately verified number) if you are concerned about the authenticity of any communication you receive from us. It is especially important that you do so to verify details recorded in any electronic communication (text or email) from us requesting that you pay, transfer or deposit money, including changes to bank account details. We will never contact you by electronic communication alone to tell you of a change to your payment details.
This email transmission including any attachments is only intended for the addressees and may contain confidential information. We do not represent or warrant that the integrity of this email transmission has been maintained. If you have received this email transmission in error, please immediately advise the sender by return email and then delete the email transmission and any copies of it from your system. Our privacy policy sets out how we handle personal information and can be obtained from our website.
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