MANAGING PARTNER
Craig Emanuel
Bachelor of Business (Finance), ASIC RG146 compliant in margin lending, Securities and superannuation, ADA 1 & 2, Foreign exchange, FPA, Registered Tax Practitioner (Tax Practitioners Board)
Barron’s Top Investment Advisors – 2018, 2019 and 2020
No.1 Investment Advisor in QLD, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 10 Investment Advisors in Australia, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 25 Investment Advisors in Australia, 2020 (Barron’s Top 100 Financial Advisors)
Initially practising as a qualified Chartered Accountant and licensed tax advisor for 12 years, Craig’s passion saw him transition from accounting into financial markets. With Craig’s unique broad taxation and financial experience, Craig considers your family’s total financial structures and position. This enables the most suitable investment portfolios to be created, managed, and monitored, to ensure wealth preservation for your future generations. Craig’s clients benefit from his deep 30 + years of experience across global investment markets and economics, to shape the best advice possible from our holistic approach.
Before founding Emanuel Whybourne & Loehr, Craig held the title of Director at Macquarie Group from 2002 to 2008, then a Director of UBS until 2015. More recently Craig was an Executive Director of Morgan Stanley until 2020. During that time, Craig sat on the UBS National Advisory Council and the Morgan Stanley Financial Advisory Council. For three years in succession, Craig was ranked in the Global investment publication Barron’s Top 10, Top 25 Investment Advisors in Australia.
Craig is happily married with his wife Samantha, the founder of a successful lady’s shoe boutique and have three children. Craig and his family can be found enjoying the weekends on Sydney’s beautiful harbour and beaches. Craig relocated from Brisbane back to home in Sydney during 2022, to establish and manage the Sydney office for Emanuel Whybourne & Loehr. Craig spends one week per month in our Brisbane office.


Investing in Super vs Outside of Super

Keep Your Eyes on the Finish Line

Bitcoin: Have you missed the boat or is this just the beginning? with Markus Thielen (10X Research)

Discover the Secrets of Smarter Property Buying with Jordan Navybox

Is it time to engage a financial planner?

Don’t be your own worst enemy

In investing, what is comfortable is rarely profitable
Q&A with Emanuel Whybourne

It's good to feel uncomfortable

Lessons from the GFC: Finding Value in Illiquid Markets with Eric Foran

Smile like you mean it

Michael Lukin: Another Groundhog Day…or Groundhog Year. When can private markets break out of this cycle?

Private, But Not Protected: The New Cyber and Privacy Risks Facing Successful Families

Staying the course — A timeless lesson

Friendshoring – Is local really ‘local’?

Positioning for the Next Property Cycle: Creating Value in a Changing Market with Jason Huljich

Game Plan: Inflation – A body shot or a knockout?

Are we going back to the 70’s? Parallels between then and now.

Measuring Investment Risk: Volatility, Liquidity & Private Market Risk for High-Net-Wealth Investors

Why Boring is Beautiful: Venture Capital Lessons with Matthew Browne

Secondaries Unlocked: Liquidity, Pricing & the Future of Private Markets with Jake Elmhirst

Speculation is the Mother of all Evil
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Finding Focus in Volatility

This isn't 2008

Built to Innovate, Structured to Fail: Lessons for Big Tech in the Age of AI



