MANAGING PARTNER
Craig Emanuel
Bachelor of Business (Finance), ASIC RG146 compliant in margin lending, Securities and superannuation, ADA 1 & 2, Foreign exchange, FPA, Registered Tax Practitioner (Tax Practitioners Board)
Barron’s Top Investment Advisors – 2018, 2019 and 2020
No.1 Investment Advisor in QLD, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 10 Investment Advisors in Australia, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 25 Investment Advisors in Australia, 2020 (Barron’s Top 100 Financial Advisors)
Initially practising as a qualified Chartered Accountant and licensed tax advisor for 12 years, Craig’s passion saw him transition from accounting into financial markets. With Craig’s unique broad taxation and financial experience, Craig considers your family’s total financial structures and position. This enables the most suitable investment portfolios to be created, managed, and monitored, to ensure wealth preservation for your future generations. Craig’s clients benefit from his deep 30 + years of experience across global investment markets and economics, to shape the best advice possible from our holistic approach.
Before founding Emanuel Whybourne & Loehr, Craig held the title of Director at Macquarie Group from 2002 to 2008, then a Director of UBS until 2015. More recently Craig was an Executive Director of Morgan Stanley until 2020. During that time, Craig sat on the UBS National Advisory Council and the Morgan Stanley Financial Advisory Council. For three years in succession, Craig was ranked in the Global investment publication Barron’s Top 10, Top 25 Investment Advisors in Australia.
Craig is happily married with his wife Samantha, the founder of a successful lady’s shoe boutique and have three children. Craig and his family can be found enjoying the weekends on Sydney’s beautiful harbour and beaches. Craig relocated from Brisbane back to home in Sydney during 2022, to establish and manage the Sydney office for Emanuel Whybourne & Loehr. Craig spends one week per month in our Brisbane office.


Australian Venture Capital, Why Size Can Eat Alpha and Why Early-Stage Venture Capital Could Belong in Your Portfolio

Why one of Australia’s Most Respected Investment Bankers is investing in Crypto with Mark Carnegie (MHC Digital)

Selling your Business to Establishing and Governing your Family Office with John George

Ophir's Secret Sauce: How Discipline and Detail Drove 20x Growth in 12 Years with Andrew Mitchell

Macro, Liquidity and the Digital Asset Shift: A Deep Dive with Jamie Coutts (Real Vision)

Should Bitcoin Be in Your Portfolio? A Conversation with Michael Prendiville from JellyC

The Fallacy of Forecasts

It's good to feel uncomfortable

Is there any accuracy in history?

Common Questions About Financial Advice

Adrian Mackenzie: It’s not the horse that wins the race. It’s the jockey on the horse.

Powerwrap signs wealth boutique

Finding Resilience Amid Irrationality and Global Regime Change

Positioning for Growth in a Changing Real Estate Cycle with Rob Percy (Cromwell)

Selling a Business the Right Way

Friendshoring – Is local really ‘local’?

Conviction in Concrete: Toby Lewis on Office Real Estate, Contrarian Bets, and What Comes Next

Are we going back to the 70’s? Parallels between then and now.

Measuring Investment Risk: Volatility, Liquidity & Private Market Risk for High-Net-Wealth Investors

Why Boring is Beautiful: Venture Capital Lessons with Matthew Browne

Secondaries Unlocked: Liquidity, Pricing & the Future of Private Markets with Jake Elmhirst

Speculation is the Mother of all Evil
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Finding Focus in Volatility

This isn't 2008

Built to Innovate, Structured to Fail: Lessons for Big Tech in the Age of AI



