Managing Partner
Craig Emanuel
Bachelor of Business (Finance), ASIC RG146 compliant in margin lending, Securities and superannuation, ADA 1 & 2, Foreign exchange, FPA, Registered Tax Practitioner (Tax Practitioners Board)
Barron’s Top Investment Advisors – 2018, 2019 and 2020
No.1 Investment Advisor in QLD, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 10 Investment Advisors in Australia, 2018 and 2019 (Barron’s Top 50 Financial Advisors)
Top 25 Investment Advisors in Australia, 2020 (Barron’s Top 100 Financial Advisors)
Initially practising as a qualified Chartered Accountant and licensed tax advisor for 12 years, Craig’s passion saw him transition from accounting into financial markets. With Craig’s unique broad taxation and financial experience, Craig considers your family’s total financial structures and position. This enables the most suitable investment portfolios to be created, managed, and monitored, to ensure wealth preservation for your future generations. Craig’s clients benefit from his deep 30 + years of experience across global investment markets and economics, to shape the best advice possible from our holistic approach.
Before founding Emanuel Whybourne & Loehr, Craig held the title of Director at Macquarie Group from 2002 to 2008, then a Director of UBS until 2015. More recently Craig was an Executive Director of Morgan Stanley until 2020. During that time, Craig sat on the UBS National Advisory Council and the Morgan Stanley Financial Advisory Council. For three years in succession, Craig was ranked in the Global investment publication Barron’s Top 10, Top 25 Investment Advisors in Australia.
Craig is happily married with his wife Samantha, the founder of a successful lady’s shoe boutique and have three children. Craig and his family can be found enjoying the weekends on Sydney’s beautiful harbour and beaches. Craig relocated from Brisbane back to home in Sydney during 2022, to establish and manage the Sydney office for Emanuel Whybourne & Loehr. Craig spends one week per month in our Brisbane office.


Are we there yet?

Back to the future

Exploring the Growing Appeal of Alternative Investments in Australia

Venture Capital as an Alternative Investment

Is it time to engage a financial planner?

Don’t Jump Off the Rollercoaster!

Don't think outside the box, get rid of the box

Global Investment Opportunities in 2022

It's good to feel uncomfortable

Risk and Return: How to Determine Your Investment Risk Profile

Making the Right Investments with the Right Financial Adviser

Ex-Morgan Stanley Wealth advisers set up new shop

US Trip: learning from those who drive the largest market in the world.

Selling a Business the Right Way

The Power of Diversification

Has the Private Credit ship sailed?

Friendshoring – Is local really ‘local’?

Do you have too many eggs in the housing basket?

Speculation is the Mother of all Evil
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Finding Focus in Volatility

This isn't 2008
